Elf is a drugstore makeup brand that has been around since 2003, but they have recently gained a huge popularity by duping high end, or more expensive products and making their own, more affordable, version of the product. I have personally used a few of these “elf dupes” and I have to say they make amazing products for a fraction of the price! Here are some of Elf’s most popular, and obvious, dupes to high end products.
Elf Power Grip Primer vs. Milk Hydro Grip Hydrating Makeup Primer
The Elf Power Grip Primer retails for $10 and the Milk Hydro Grip Hydrating Makeup Primer retails for $38.
Product Details (from each products website):
- Elf Power Grip Primer
- What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.Why you'll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Translucent finish gel primer works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
- What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.Why you'll love it:
- Milk Hydro Grip Hydrating Makeup Primer
- What it is: An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish.Finish: Radiant
Formulation: Lightweight, Gel
- What it is: An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish.Finish: Radiant
Elf Halo Glow Liquid Filter vs. Charlotte Tilbury Hollywood Flawless Filter
The Elf Halo Glow Liquid Filter retails for $14 and the Charlotte Tilbury Hollywood Flawless Filter retails for $49.
Product Details (from each products website):
- Elf Halo Glow Liquid Filter
- What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL.Why you'll love it:
- Glowy makeup and skincare hybrid for dewy skin
- Complexion looks healthy and more radiant
- Liquid Filter can be worn 4 ways: alone, over or under makeup, mixed with foundation, or as a highlighter
- Glass container is recyclable
- Now available in a range of 12 shades for even more skin tones and undertones
Great for: dry, oily, and combination skin
You asked, we glistened—our Halo Glow Liquid Filter is now available in 12 shades to suit a range of skin tones and undertones! The unique formula enhances the overall look of skin while imparting a soft-focus radiance. Wear on its own, under or over makeup; mix with your favorite foundation for a dewy finish or use as a highlighter to illuminate the high points of your face. Available in 12 flexible shades.
- What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL.Why you'll love it:
- Charlotte Tilbury Hollywood Flawless Filter
- What it is:A complexion booster that blurs, smooths, and illuminates for a real-life filter effect. Customize your glow with four ways to apply.
Coverage: Light
Finish: Radiant
- What it is:A complexion booster that blurs, smooths, and illuminates for a real-life filter effect. Customize your glow with four ways to apply.
Elf Hydrating Camo Concealer vs. Tarte Shape Tape
The Elf Hydrating Camo Concealer retails for $7 and the Tarte Shape Tape retails for $32.
Product Details (from each products website):
- Elf Hydrating Camo Concealer
- What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish.Why you'll love it:
- Full coverage concealer with a satin finish
- Long-lasting wear
- Large doe foot applicator for an even and precise application
- Non-comedogenic
- e.l.f. Shade Match Guarantee means you'll always find your perfect match
Great for: Oily, Dry, and Combination Skin
Nothing to see here—this full-coverage liquid concealer covers up blemishes and under-eye circles while delivering a boost of hydration to your skin. The lightweight, blendable formula corrects and perfects giving you a smooth, satin, crease-resistant finish that’s long-lasting. Find your match with an inclusive selection of 25 shades.
- What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish.Why you'll love it:
- Tarte Shape Tape
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Benefits
- Full coverage formula for 16 hrs of flawless wear
- Smooths & brightens to make eyes appear lifted
- Crease-proof formula won't cake or settle
- Tape technology helps smooth & blur appearance of fine lines & wrinkles
- Applies easily with jumbo speed smoother
- Not ready to commit? Shop travel-size
- Dermatologist tested
Key Ingredients
- Shea butter: helps retain skin's elasticity
- Mango butter: helps moisturize & condition
- Licorice root: brightens appearance of dark circles & color corrects
Research Results
- CLINICAL RESULTS*
- 16-hour wear
- 12-hour crease-proof
- Waterproof
- IN A CONSUMER PANEL STUDY:*
- 100% agree it doesn't crease or look cakey
- 100% agree skin looks & feels smoother
- 100% agree undereyes look smoother
- 100% agree it covers dark circles
- 100% would recommend to a friend
- 97% agree it blurs & smooths appearance of wrinkles & fine lines
- *based on a study of 32 subjects
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