Elf is a drugstore makeup brand that has been around since 2003, but they have recently gained a huge popularity by duping high end, or more expensive products and making their own, more affordable, version of the product. I have personally used a few of these “elf dupes” and I have to say they make amazing products for a fraction of the price! Here are some of Elf’s most popular, and obvious, dupes to high end products.
Elf Dupes
Primer
Elf Power Grip Primer vs. Milk Hydro Grip Hydrating Makeup Primer
The Elf Power Grip Primer retails for $10 and the Milk Hydro Grip Hydrating Makeup Primer retails for $38.
Product Details (from each products website):
Elf Power Grip Primer
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.Why you'll love it:
Gel primer formula grips makeup
Gives skin a long-lasting, naturally dewy finish
Translucent finish gel primer works on all skin tones
Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Milk Hydro Grip Hydrating Makeup Primer
Glow Filters
Elf Halo Glow Liquid Filter vs. Charlotte Tilbury Hollywood Flawless Filter
The Elf Halo Glow Liquid Filter retails for $14 and the Charlotte Tilbury Hollywood Flawless Filter retails for $49.
Product Details (from each products website):
Elf Halo Glow Liquid Filter
What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL.Why you'll love it:
Glowy makeup and skincare hybrid for dewy skin
Complexion looks healthy and more radiant
Liquid Filter can be worn 4 ways: alone, over or under makeup, mixed with foundation, or as a highlighter
Glass container is recyclable
Now available in a range of 12 shades for even more skin tones and undertones
Great for: dry, oily, and combination skin
You asked, we glistened—our Halo Glow Liquid Filter is now available in 12 shades to suit a range of skin tones and undertones! The unique formula enhances the overall look of skin while imparting a soft-focus radiance. Wear on its own, under or over makeup; mix with your favorite foundation for a dewy finish or use as a highlighter to illuminate the high points of your face. Available in 12 flexible shades.
Charlotte Tilbury Hollywood Flawless Filter
What it is: A complexion booster that blurs, smooths, and illuminates for a real-life filter effect. Customize your glow with four ways to apply.
Coverage: Light
Finish: Radiant
Concealer
Elf Hydrating Camo Concealer vs. Tarte Shape Tape
The Elf Hydrating Camo Concealer retails for $7 and the Tarte Shape Tape retails for $32.
Product Details (from each products website):
Elf Hydrating Camo Concealer
What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish.Why you'll love it:
Full coverage concealer with a satin finish
Long-lasting wear
Large doe foot applicator for an even and precise application
Non-comedogenic
e.l.f. Shade Match Guarantee means you'll always find your perfect match
Great for: Oily, Dry, and Combination Skin
Nothing to see here—this full-coverage liquid concealer covers up blemishes and under-eye circles while delivering a boost of hydration to your skin. The lightweight, blendable formula corrects and perfects giving you a smooth, satin, crease-resistant finish that’s long-lasting. Find your match with an inclusive selection of 25 shades.
Tarte Shape Tape
Benefits
Full coverage formula for 16 hrs of flawless wear
Smooths & brightens to make eyes appear lifted
Crease-proof formula won't cake or settle
Tape technology helps smooth & blur appearance of fine lines & wrinkles
Applies easily with jumbo speed smoother
Not ready to commit? Shop travel-size
Dermatologist tested
Key Ingredients
Shea butter: helps retain skin's elasticity
Mango butter: helps moisturize & condition
Licorice root: brightens appearance of dark circles & color corrects
Research Results
CLINICAL RESULTS*
16-hour wear
12-hour crease-proof
Waterproof
IN A CONSUMER PANEL STUDY:*
100% agree it doesn't crease or look cakey
100% agree skin looks & feels smoother
100% agree undereyes look smoother
100% agree it covers dark circles
100% would recommend to a friend
97% agree it blurs & smooths appearance of wrinkles & fine lines
*based on a study of 32 subjects
